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Learn about the latest chapter of the iconic Generations campaign, featuring the .Find out the latest news and announcements from Patek Philippe to . Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. ".
Patek Philippe’s advertisements, specifically designed for men with high spending power and status, aim to create strong brand recognition, recall, and resonance in the luxury watch market segment. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic.The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter.
patek philippe watch advertising
In 1996, Patek Philippe launched their highly regarded ‘Generations’ advertising campaign, which celebrated its 20th anniversary this past December. Created by the London-based Leagas Delaney advertising agency, the ads center around the concept that “You never actually own a .Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “ You never actually own a Patek Philippe. ". Patek Philippe’s advertisements, specifically designed for men with high spending power and status, aim to create strong brand recognition, recall, and resonance in the luxury watch market segment.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic.The latest addition of Patek Philippe's "Generations" advertising, with timeless black/white imagery showcases the bond between mother and daughter.
In 1996, Patek Philippe launched their highly regarded ‘Generations’ advertising campaign, which celebrated its 20th anniversary this past December. Created by the London-based Leagas Delaney advertising agency, the ads center around the concept that “You never actually own a .
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